PERSONALISASI DAN MOTIVASI HEDONIS DALAM MENCIPTAKAN PENGALAMAN PELANGGAN DAN LOYALITAS DALAM RITEL OMNICHANNEL . Journal Business and Management, [S. l.], v. 2, n. 2, p. 375–390, 2024. DOI: 10.51622/jbm.v2i2.2546. Disponível em: https://ejournal.uhn.ac.id/index.php/business_management/article/view/2546. Acesso em: 27 sep. 2026.