Visi Sosial Humaniora

Analisis Strategi Promosi Digital Dalam Meningkatkan Volume Penjualan Pada UMKM Lingkungan Pasar Yaahowu

Helentina Zebua — 2024-11-06

This study examines the digital promotion strategies implemented by Micro, Small, and Medium Enterprises (MSMEs) in Yaahowu Market, Gunungsitoli City, and their impact on increasing sales volume. In the increasingly advanced digital era, the adoption of digital technology is important for MSMEs to increase the competitiveness and visibility of their products. This study found that education and training on the use of digital platforms such as social media and e-commerce are crucial for MSMEs who are new to digital technology. Social media has proven effective in attracting new customers, while online marketplaces such as Tokopedia, Bukalapak, and Shopee provide opportunities for MSMEs to expand their market reach. This conclusion highlights the importance of evaluating and adjusting strategies based on the data obtained to ensure the effectiveness of digital promotion campaigns, as well as the need for ongoing support for MSMEs in facing challenges in the digital era.

Pendampingan Pemuda Desa Dalam Pengembangan Wisata Kawasan Gunung Bromo di Desa Ngadiwono, Kecamatan Tosari, Kabupaten Pasuruan

Atik Purmiyati — 2024-11-06

Perkembangan industri 4.0 merupakan transformasi menuju perbaikan melalui kolaborasi teknologi digital dan manusia. Sejak adanya teknologi, sektor pariwisata telah banyak mengalami perubahan dalam mengembangkan inovasi baru. Selain teknologi, keterlibatan masyarakat lokal memberikan peran penting pada sektor pariwisata. Keberhasilan sektor parwisata didukung oleh keterlibatan masyarakat lokal khususnya para pemuda. Sehingga, pengabdian ini bertujuan untuk meningkatkan potensi ekonomi lokal dengan cara menganalisis kelemahan dan kekuatan usaha mikro yang dijalankan masyarakat khususnya bidang pariwisata menggunakan teknik analisis SWOT dengan IFAS dan EFAS. Hasil analisis SWOT menunjukkan posisi ekonomi di Desa Ngadiwono berada di kuadran 1. Berdasarkan hasil perhitungan IFAS dan EFAS yang menunjukkan posisi Desa Ngadiwono di kuadran 1 menunjukkan bahwa Kekuatan Desa Ngadiwono lebih besar dari pada kelemahan yang dimiliki. Kuadran 1 juga menunjukkan bahwa peluang yang dihadapi oleh Desa Ngadiwono lebih besar daripada ancaman yang akan diterima. Oleh karena itu diperlukan action dengan meningkatkan kekuatan dan mengurangi kelemahannya. Peningkatan kekuatan Desa Ngadiwono dapat dilakukan melalui eksplorasi sumber daya alam, peningkatan kualitas serta kuantitas infrastruktur dan fasilitas penunjang pariwisata desa, dan pemberian pembinaan kepada golongan muda mengenai penggunaan teknologi modern dan tatacara budidaya tanaman holtikultura.

Pengaruh Tata Letak (Layout) Terhadap Produktivitas Batu Bata di UD. MUSTIKA DESA LOLOWUA HILIWARASI Kecamatan Hiliserangkai Kabupaten Nias

Syukur Wildman Mendrofa — 2024-11-07

This study aims to analyze the impact of layout on the productivity of brick manufacturing businesses in Lolowua Hiliwarasi Village, Hiliserangkai District, Nias Regency. The research employs a quantitative approach, gathering data through observations and interviews with business owners and workers. The findings indicate that an efficient layout can enhance productivity by reducing travel time and minimizing disruptions in the production process. A well-designed layout facilitates workflow and improves the effectiveness of space and resource utilization. The study concludes that optimizing the layout of brick manufacturing operations can significantly boost productivity and operational efficiency.

Pengaruh Media Sosial Marketing Terhadap Peningkatan Minat Beli Pelanggan Toko Berliian Motor Gunungsitoli

Arisanto Telaumbanua — 2024-11-19

In the world of business marketing, this is the most crucial or important thing. Business developments have resulted in changes such as changes in the mindset of competitors or business people in maintaining their business. Marketing or marketing is an activity, a series of institutions and processes of creating, communicating, delivering and exchanging deals (offers) that are of value to customers, clients, partners and the general public. This research aims to find out the role of Social Media Marketing in Increasing Customers at the Gunungsitoli Berlian Motor Shop. The research method used is a quantitative research method with a survey approach, researchers also use questionnaires in data collection. Researchers tested the hypothesis using multiple regression analysis techniques and the calculations were assisted using the SPSS (Statistical Program For Social Science) software program version 26. This research found that social media (X) which was accepted and partially had a positive and significant influence on buying interest (Y ) consumers at the Berlian Motor Shop in Gunungsitoli city.

Peran Cross Selling Dalam Meningkatkan Penjualan Produk Unilever Oleh PT. Multi Pilar Indah Jaya di Pulau Nias

Asri Sartika Lase — 2024-11-19

This research evaluates the role of cross-selling in increasing Unilever product sales by PT Multi Pilar Indah Jaya on Nias Island. Cross-selling is a method of offering additional products that are related or complementary to the products previously offered. The aim of this research is to assess the extent to which the cross-selling strategy implemented by PT Multi Pilar Indah Jaya has successfully increased the sales volume of Unilever products on Nias Island, both quantitatively and qualitatively, and to identify factors contributing to the success or failure of the strategy. This research explores internal and external factors that may influence the implementation of cross-selling strategies within the context of distribution companies on Nias Island. The research method used is qualitative, with data collection techniques including in-depth interviews, field observations, and documentation. Sales information is gathered from Admin, Sales Supervisors, and the sales team of PT Multi Pilar Indah Jaya. The data is analyzed using methods of Reduction, Data Presentation, and Conclusion Drawing.

The results of the research show that PT Multi Pilar Indah Jaya has been able to better understand the characteristics and preferences of its customers, enabling the company to adopt effective policies for achieving a successful cross-selling strategy, with the goal of increasing sales of Unilever products on Nias Island.

Keywords: Cross Selling, sales, Unilever, PT Multi Pilar Indah Jaya, Nias Island

Analisis Efektivitas Pengelolaan Dana Bantuan Operasional Sekolah (Bos) Di UPTD SD NEGERI 071076 Ombolata

Mery Ratnajuwita Dohona — 2024-11-19

Education is one of the fundamental things related to the quality of a nation's human resources. In the 1945 Constitution of the Republic of Indonesia, Article 31 paragraph (1) mandates that every citizen has the right to education. The School Operational Assistance Program (BOS) is public funds obtained by education units to ease the burden on the Indonesian people. The aim of this research is to analyze the effectiveness of managing School Operational Assistance (BOS) funds. The method used in this research is quantitative methods, data collection techniques using observation, interviews and documentation. The research results show that the management of BOS funds at UPTD SD Negeri 071076 Ombolata during 2021-2023 is effective because the School Budget Activity Plan (RKAS) and budget realization are in accordance with what was previously budgeted so that it is said to be effective.

Analisis Latar Belakang Pendidikan Hubungannya Dengan Kinerja Perangkat Desa Ononazara Kecamatan Tugala Oyo

Damai Natalia Lase — 2024-11-19

Analysis of Educational Background in its Relationship with the Performance of Ononazara Village Officials, Tugala Oyo District. Thesis. Management Study Program. Nias University. Advisor: Syah Abadi Mendrofa, S.E., M.M.

According to Law Number 6 of 2014 concerning Villages, villages have the autonomy to manage governance and development, aiming to improve the welfare of the community. One critical element for implementing village autonomy is the competency of the village government apparatus. The village government, led by the village head and supported by officials, plays a key role in ensuring effective governance. However, observations in Ononazara Village, Tugala Oyo District, indicate that the performance of the village officials is still suboptimal. Issues such as the uneven educational background and varying levels of competence among officials lead to inefficiencies in carrying out their duties.

This research aims to analyze the relationship between educational background and the performance of Ononazara Village officials. The focus is on the importance of education in enhancing performance, especially in the village governance sector. Data were collected through interviews with key informants and observations of the educational and performance conditions of the village officials. The findings reveal a significant correlation between educational background and performance, with officials who have higher education levels showing better performance in fulfilling their responsibilities. The study recommends improving education and training programs for village officials to enhance the overall performance of village governance.

Analisis Penggunaan Sosial Media Marketing Dalam Meningkatkan Volume Penjualan Kue Home Industri Di Dapoer Zainab

Putri Yanuari Buaya — 2024-11-21

This study is a descriptive research with a qualitative approach aimed at evaluating the use of social media marketing to increase sales volume at Dapoer Zainab, a home industry in Gunungsitoli City founded in 2020 by Regina Nababan. Data were collected through in-depth interviews with two key informants: the business owner, Mrs. Regina Nababan, and employee, Mrs. Swasti Idawati Lase.

The results indicate that Dapoer Zainab currently relies on product photos as their main content strategy. However, this content has been less effective in capturing customer attention due to a lack of variety and creativity. Labor limitations have led to inconsistencies in content scheduling and the use of social media advertising features.

The findings suggest that despite efforts in content creation, results have not been optimal in increasing engagement and sales volume. It is recommended to introduce new content types such as videos and customer testimonials, and to improve creativity and consistency in content scheduling to enhance marketing effectiveness. Implementing these recommendations is expected to help Dapoer Zainab achieve better growth and significantly increase sales.

Pengaruh Kompetensi Kerja Dan Kedisplinan Waktu Terhadap Kinerja Pegawai Pada Dinas Pekerjaan Umum Dan Tata Ruang Kabupaten Nias

Idam Murniati Zega — 2024-11-22

This research was conducted at the Public Works and Spatial Planning Office of Nias Regency. The researcher found that: 1) the staff needs do not meet the job competency standards; 2) academic backgrounds are not relevant to roles or job functions; 3) the implementation of main duties and functions is not optimal; and 4) there are delays in staff attendance and departure times. The objectives of this research are to explain the effect of work competence on employee performance at the Public Works and Spatial Planning Office of Nias Regency, to explain the effect of time discipline on employee performance at the same office, and to investigate the synergistic relationship between work competence and time discipline in the context of improving employee performance. Data collection techniques included observation and the distribution of questionnaires to 52 employees at the Public Works and Spatial Planning Office of Nias Regency. Based on the coefficient of determination (R Squared) test, work competence (X1) and time discipline (X2) account for 44.3% of the effect on the dependent variable (Y). The remaining influence is due to other factors not discussed in the study. The F-test value is 19.458, which is greater than the F-table value of 3.19, indicating that the regression model as a whole has a significant effect on the dependent variable. The model is considered fit since the significance value (Sig) is less than 0.05, with a significant value of 0.000, which is less than 0.05. It can be concluded that the independent variables have a significant simultaneous (combined) effect on the dependent variable and that there is a synergistic relationship between work competence (X1), time discipline (X2), and employee performance (Y) at the Public Works and Spatial Planning Office of Nias Regency.

Keywords: Job Competence, Time Discipline, and Employee Performance.

Peranan Kepemimpinan Kepala Desa Dalam Meningkatkan Kinerja Pemerintahan Desa Hilimbowo Idanoi Kecamatan Gunungsitoli Idanoi

Marniwati Laoli — 2024-11-23

The Leadership Role of the Village Head in Improving the Performance of the Hilimbowo Idanoi Village Government, Gunungsitoli District. Thesis. Supervisor Fatolosa Hulu, S.E., M.M

This study aims to analyze the Leadership of the Village Head, as the initial argument in this study, that the village apparatus and the village head are the lowest base of community services. The quality of services provided depends not only on the performance of the village officials as subordinates, but also on the leader. A person's leadership will determine the progress or decline and the life or death of the organization he leads. The village government, like the central and local governments, is required to provide maximum services for the community and be able to answer the increasing demands of the community, both in terms of quality and quantity. Given the importance of leadership as a determining factor in the success or failure of an organization and business, this study aims to see how the leadership efforts of the Village Head in improving the productivity of the Apparatus performance and how the relationship between the leadership of the Village Head in improving the productivity of the Village Government performance in Hilimbowo Idanoi Village, Gunungsitoli Idanoi District, Gunungsitoli City. The research method used is descriptive qualitative analysis. The informants in this study were the village head and all government officials of Hilimbowo Idanoi Village. Data collection was carried out using interview, observation and documentation techniques. In this study, researchers tried to describe each answer given by the informant during the interview. The results showed that the Hilimbowo Idanoi Village Head had carried out the role of building interpersonal relationships, the role of dealing with information and the role of making decisions in improving the performance of the Hilimbowo Idanoi Village government, Gunungsitoli Idanoi District. Education, work experience and discipline of village officials are factors that influence the performance itself. So it can be concluded that the Hilimbowo Idanoi Village Head has carried out his duties as a leader in improving the performance of the Hilimbowo Idanoi Village government. The roles performed are the role of building interpersonal relationships, the role of dealing with information and the role of making decisions.

Juang Tjitjih: Pejuang Pendidikan, Ekonomi, Politik dan Emansipasi Wanita di Cianjur Tahun 1940-1964

Aldi Cahya Maulidan — 2024-12-12

This research examines the role and contribution of Juang Tjitjih as a female fighter in Cianjur in the period 1940-1964. The research focuses on four main areas of her struggle: education, economy, politics, and women's emancipation. This research aims to analyse and document the role and contribution of Juang Tjitjih in her struggle to advance women in Cianjur in 1940-1964 through various efforts in the fields of education, economy, politics, and women's emancipation. Through a historical research method with a biographical approach, this study analyses various primary and secondary sources, including archival documents, interviews with family and historical witnesses, and related literature. The results show that Juang Tjitjih played a significant role in advancing women's education through the establishment of women-only schools. In the economic sphere, she established women's cooperatives and skills training programmes to increase women's financial independence. In the political sphere, her contribution is reflected in her efforts to encourage women's participation in public decision-making. The women's emancipation struggle she led became an important foundation for the women's empowerment movement in Cianjur. This research concludes that Juang Tjitjih's comprehensive approach in integrating various aspects of the struggle has had a long-term impact on the progress of Cianjur society, especially women.

Analysis Of The Role Of The Deputy Principal For Student Affairs In Development And Improvement Intra-School Student Organization Work Ethos At SMAS St. Xaverius Gunungsitoli

Elvienna Sally Juwita Mendrofa — 2024-12-17

This study aimed to analyze the role of the Deputy Principal for Student Affairs in the development and improvement of the performance of the Intra-School Student Organization (OSIS) and in addition to analyzing what strategies were carried out by the Deputy Principal for Student Affairs in developing the work ethic of the Intra-School Student Organization (OSIS) at St. Xaverius Gunungsitoli SMAS. The method used was a qualitative approach with data collection techniques through interviews, observations, and documentation. There are 3 data analysis techniques used, namely: 1. Data Reduction, namely selecting and sorting the results of interviews to be more focused on the direction of research, 2. Data Display, namely describing the results of research using tables or charts, 3. Drawing Conclusions and Verification, namely providing conclusions from the results of interviews to be more relevant to the research results. The results showed that the Deputy Principal's role is very important in providing guidance, moral support, and administration needed to improve the performance of the Intra-School Student Organization (OSIS). In addition, the Deputy Principal's involvement in the activities of the Intra-School Student Organization (OSIS) contributes to the development of student leadership and increased participation in various school activities. The strategies provided by the Deputy Principal for Student Affairs to improve the performance of the Student Council were approaching or collaborating with other schools and also with teachers within the school, conducting evaluations, providing encouragement, motivation and suggestions to improve the performance of the Intra-School Student Organization. This study recommends the need for increased communication between the school and students to maximize the role of the Intra-School Student Organization (OSIS) in the school environment.

Keywords: Deputy Principle for Student Affairs, Intra-School Student Organization (OSIS)

Faktor-Faktor Yang Mempengaruhi Literasi Keuangan Masyarakat Desa Caritas Sogawunasi, Kecamatan Lolomatua, Kabupaten Nias Selatan

Nanny Artatina Bu'ulolo — 2024-12-27

Meskipun literasi keuangan menjadi semakin penting di era globalisasi dan modernisasi, namun masih banyak masyarakat di daerah pedesaan yang belum memiliki pemahaman yang memadai tentang konsep keuangan, hal ini dapat terjadi karena beberapa faktor yang mempengaruhi seperti minimnya pendidikan formal, kurangnya akses informasi keuangan serta kurangnya pemahaman tentang manfaat dari literasi keuangan. Penelitian ini bertujuan untuk menganalis pengaruh pendidikan terhadap literasi keuangan masyarakat, menganalis pengaruh pengalaman terhadap literasi keuangan masyarakat, menganalisis pengaruh informasi terhadap literasi keuangan masyarakat, serta menganalis pengaruh budaya terhadap literasi keuangan masyarakat. Penelitian ini dilakukan di wilayah khusus desa Caritas Sogawunasi kecamatan Lolomatua kabupaten Nias Selatan. Metode penelitian yang digunakan adalah metode penelitian kuantitatif. Berdasarkan hasil penelitian terhadap 80 responden diperoleh variabel pendidikan (X1) terbukti secara statistik berpengaruh terhadap variabel (Y) dimana nilai sig. < 0,05 atau 0,009 < 0,05, variabel pengalaman (X2) terbukti secara statistik berpengaruh terhadap variabel (Y) dimana nilai sig. < 0,05 atau 0,001 < 0,05, variabel Informasi (X3) terbukti secara statistik berpengaruh terhadap variabel (Y) dimana nilai sig. < 0,05 atau 0,001 < 0,05, variabel budaya (X4) terbukti secara statistik berpengaruh terhadap variabel (Y) dengan dimana nilai sig. < 0,05 atau 0,001 < 0,05. Perhitungan simultan uji F menunjukkan nilai signifikan untuk pengaruh X1, X2, X3, dan X4 secara signifikan terhadap variabel Y adalah 0.001 < 0.05 dan nilai F hitung 129.095 > 2.49, sehingga dapat disimpulkan bahwa pengujian ini diterima yang berarti terdapat pengaruh X1, X2, X3, dan X4 secara simultan terhadap Y.

Analisis Fungsi Koordinasi Kepala Desa Guna Meningkatkan Pembangunan Di Desa Sifalaete Kecamatan Gunungsitoli Idanoi

Erna Ningsih Laowo — 2024-12-27

Laowo, Erna Ningsih. 2024. Analysis of the Coordination Function of the Village Head to Improve Development in Sifalaete Village, Gunungsitoli Idanoi District. Undergraduate Thesis. Supervisor: Fatolosa Hulu, S.E., M.M.

This research aims to examine the coordination function of the village head in improving development in Sifalaete Village, Gunungsitoli Idanoi District, particularly in the context of village development planning. Additionally, the study seeks to identify the challenges faced by the village head in coordinating efforts to enhance village development. The phenomenon observed is that the village head’s coordination in Sifalaete Village still encounters various challenges, including limited resources, lack of community participation, and ineffective coordination among involved parties. One of the main challenges identified is the disagreement of the Village Consultative Body (BPD) in signing the village development planning approval letter, which seriously impacts the development process in the village. This study employs a qualitative research method with a case study approach. Data were collected through in-depth interviews, observations, and documentation from various parties involved in the development process in Sifalaete Village. The findings indicate that the coordination function of the village head plays a crucial role in enhancing the effectiveness and efficiency of village development. However, there are significant challenges, such as ineffective communication between the village head and the BPD and low community participation in the development planning process. Based on the research findings, it is recommended that the village head and BPD improve cooperation and harmonious communication in planning and implementing village development. Moreover, efforts should be made to increase community participation at every stage of development to ensure a smoother process and more optimal outcomes. Better coordination is expected to address existing challenges and drive more effective development goals in Sifalaete Village.

Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Konsumen di PT. Indomaret Pattimura Koota Gunungsitoli

Liberti Daeli — 2024-12-27

Business activities such as minimarkets are now an interesting phenomenon. Businesses are currently experiencing increasingly fierce competition, so it is mandatory for businesses to improve the quality of their business in order to excel in competitive competition. PT. Indomaret Pattimura Gunungsitoli City must consider consumer satisfaction. In business competition, customer satisfaction is very important. If the desired results do not meet expectations, customer dissatisfaction arises. Customer satisfaction is viewed from the customer's perspective, namely how customers feel the service provided compared to what they want. If an industry or service company does not really understand what its customers expect, customer satisfaction with the product or service is something that is difficult to achieve. Efforts to meet consumer needs and expectations are very important because in a business one of the keys to success is consumers, service quality and price are very important things to help businesses improve their business. Service quality can create comfort for consumers who shop and feel satisfied, resulting in repeat purchases. And price can also be the value determined by the company in return for the goods or services sold. In other words, price can determine purchasing decisions.

This research aims to analyze the influence of service quality and price on consumer satisfaction at PT Indomaret Pattimura, Gunungsitoli City. Service quality and price are important factors that influence consumer decisions in choosing a place to shop. Service quality is measured through five dimensions: reliability, empathy, responsiveness, tangibility and assurance. This research uses quantitative methods with data collection techniques through questionnaires distributed to 100 Indomaret Pattimura consumers. Data analysis was carried out using SPSS software with multiple linear regression methods to see the simultaneous and partial influence of service quality and price variables on consumer satisfaction. The research results show that service quality and price simultaneously have a significant influence on consumer satisfaction. Partially, these two variables also have a significant positive influence on consumer satisfaction.

The conclusion of this research is that PT Indomaret Pattimura needs to maintain and improve service quality and offer competitive prices to increase consumer satisfaction. Suggestions for further research are to expand the research location and include other variables that might influence consumer satisfaction.

Analisis Perilaku Konsumen Dalam Pengambilan KeputusanMemilih Layanan Service Komputer di CV.Rineo Nias Persada Kota Gunungsitoli

restu Zega — 2024-12-27

Consumer behavior greatly influences decisions regarding purchases or services. It is highly recommended for a company to know its target market and know and learn about consumer behavior first so that the marketing of its products or services can be maximized. In the research, the main problem is consumer behavior in responding to consumer needs in consumer decision making. The aim of this research is to determine consumer behavior in choosing computer service at CV. Rineo Nias Persada Gunungsitoli city, to find out decision making in choosing computer service services at CV. Rineo Nias Persada Gunungsitoli city and to find out the factors that influence consumer behavior in making decisions about choosing computer service services at CV. Rineo Nias Persada, Gunungsitoli city. The research uses qualitative research. Data collection techniques are observation, documentation and interviews. Data analysis techniques using data reduction, data presentation and drawing conclusions. The research results obtained from the data collection were analyzed using consumer behavior analysis in drawing conclusions. Based on the results of research carried out by researchers at CV. Rineo Nias Persada Gunungsitoli City, from the results of the research analysis previously stated, namely from the analysis of consumer behavior in making decisions about choosing computer service services at CV. Rineo Nias Persada Gunungsitoli City is that consumers consider several important factors, namely cultural, social, personal and psychological factors, where these factors play an important role in influencing consumer purchasing decisions in choosing computer service services.

Analisis Kebijakan Kesetaraan Gender Dalam Meningkatkan Kepuasan Pegawai Dinas Perhubungan Kota Gunungsitoli

Meiman jaya hulu — 2024-12-27

Hulu, Meiman Jaya. 2023. Analysis of Gender Equality Policy in Improving Employee Satisfaction at the Transportation Agency of Gunungsitoli City. Thesis. Supervisor: Odaligoziduhu Halawa SE., M.M.

The research is motivated by the challenges and opportunities related to gender equality and the empowerment of women in the environment of the Transportation Agency of Gunungsitoli City. With a focus on women's participation in employment and positions within the structure, strategic decision-making, and working conditions, the research seeks to identify the possible limitations faced in efforts to enhance gender equality.

The study aims to delve into the issues of gender equality and women's empowerment in the Transportation Agency of Gunungsitoli City, focusing on women's participation in structural positions, strategic decision-making, and working conditions. Through a qualitative approach involving secondary data analysis and in-depth interviews, the research reveals limitations in comprehensive data access related to women's participation at various organizational levels.

The research methodology used is descriptive qualitative, involving data collection through observation and interviews with female employees and structural leadership in the Transportation Agency of Gunungsitoli City. The findings of this research recommend the development of more specific empowerment programs, provision of specialized support and training, and the integration of gender equality in organizational policies.

The conclusion of the study is that the Transportation Agency of Gunungsitoli City has provided access support to female employees, but further efforts are needed to enhance women's involvement and training development. Therefore, it is expected that the findings of this research can help formulate more effective strategies in supporting gender equality and women's empowerment in the workplace.

Analisis Strategi Pemasaran Dalam Meningkatkan Minat Peserta Didik Baru di SMA Abdi Pusaka Indonesia

Eva Indah Sari Zebua — 2024-12-27

This study aims to analyze the marketing strategies implemented at SMA Abdi Pusaka Indonesia, as well as identify factors that influence the interest of new students and formulate more effective marketing strategies. The research method used is qualitative, with an in-depth approach to social and human phenomena. This study found that the marketing strategies currently implemented, such as brochure distribution, visits to junior high schools, and the use of social media, have been running but are not optimal. Factors that influence student interest include the quality of teaching, school promotion, and evaluation and adaptation to the needs of prospective students. To improve marketing effectiveness, schools are advised to develop more structured and interactive social media campaigns, and conduct ongoing evaluations to adjust strategies to the feedback received. Implementing the right marketing strategy can help schools increase the number of applicants and maintain their competitiveness in the education market.

Analisis Strategi Pengembangan Kompetensi Pegawai Pada Badan Kepegawaian Dan Pegembangan Sumber Daya Manusia Kabupaten Nias Utara

Agus Ratna Mawarni Harefa — 2024-12-28

Developing employee competency is crucial in improving the quality of public services. In the era of globalization and increasingly fierce competition, local governments are required to have superior human resources and be able to adapt quickly to change. Therefore, employee competency development strategies are very important to ensure the achievement of organizational goals in providing excellent service to the community. The variables in this research consist of 1 (one) single variable, namely: A single variable is a variable that only has one dimension or category.

This variable only has one value or attribute for each unit of analysis. According to Sugiyono (2017: 39), research variables are "all attributes, traits, values of people who have certain variations determined by researchers to be studied and then drawn conclusions". The following is an analysis of research results obtained from observations and in-depth interviews regarding employee competency development at the Personnel and Development Agency.

North Nias Regency Human Resources. This research was carried out carefully, paying attention to the location and time that had been optimally arranged. Apart from that, researchers also met directly with informants to obtain more accurate data. The results of this research were obtained through data collection techniques in the form of interviews and observations. This technique was chosen to obtain natural data. The interview structure designed by the researcher is not standard, so that if the answers given by the informant are not clear, the researcher will ask additional questions to deepen and clarify the information provided by the informant.

This research aims to analyze employee competency development strategies at the North Nias Regency Personnel and Human Resources Development Agency (BKPSDM). The research results show that: BKPSDM has implemented various competency development strategies, such as training, formal education, and job rotation. However, there are still several obstacles that need to be overcome, such as budget limitations, lack of employee interest, and a less than optimal evaluation system. Therefore, it is necessary to improve and refine existing competency development strategies, as well as develop new strategies that are more effective and efficient. The factors that influence the successful implementation of the employee competency development strategy at BKPSDM North Nias Regency have been implemented well, so that employees experience an increase in their ability to carry out their duties.