Pemahaman Stakeholder dalam Pengambilan Keputusan Strategis Bisnis

Abstract

Strategic business decision-making is a crucial factor in determining organizational success and sustainability. This process cannot be separated from the role and understanding of stakeholders who have interests in organizational business activities. This study aims to analyze stakeholders’ understanding of the strategic business decision-making process, the roles of stakeholders in this process, and the influence of stakeholders’ understanding on the effectiveness of strategic business decisions. This research employed a qualitative approach using a descriptive method. Data were collected through in-depth interviews, observations, and documentation involving internal and external stakeholders of the organization. Data analysis was conducted through data reduction, data display, and conclusion drawing. The results indicate that stakeholders’ understanding of strategic business decision-making varies, with managerial-level internal stakeholders demonstrating a higher level of understanding compared to operational employees and external stakeholders. Stakeholders play different roles according to their positions and interests, ranging from decision-makers and advisors to policy implementers. Furthermore, stakeholders’ understanding has a significant influence on the effectiveness of strategic business decision-making, particularly in supporting strategy implementation and achieving organizational goals. This study concludes that enhancing stakeholders’ understanding through effective communication, transparency, and active involvement is essential to achieve effective and sustainable strategic business decisions.