Linguistics Lanscape in Malang City, East Java

Abstract

This study aims to analyze the use of both monolingual and bilingual languages based on Linguistic Landscape Top-Down and Bottom-Up (Landry and Bourhis (1975) theory of language usage, (2) to analyze the motive of using the language code. qualitative data Sources of data were taken from Kertanegara, Soekarno Hatta, Sigura-Gura, Malang City The data were taken from signboards, road signs and banners.The results show (1) The Top-Down pattern shows the Indonesian monolingual and bilingual codes, English, and Javanese languages, while the Bottom-Up pattern indicates the existence of monolingual and bilingual patterns in Indonesian, English, Javanese, Arabic, Japanese, and Dutch (2) the motif of the emergence of language code on linguistic landscape based on representation globalization shows three factors based on the concept of Gorter (2006) (1) modernization, (2) branding strategy, (3) expansion strategy, (4) cultural.