Jurnal KAFEBIS

PENGARUH PERSEPSI MANFAAT DAN PERSEPSI KEMUDAHAN TERHADAP DAMPAK PENGGUNAAN ULANG ONLINE SHOPPING PADA E-COMMERCE SHOPEE

2025-06-25T11:22:42+00:00

Penelitian ini untuk mengetahui dan menganalisis seberapa besar pengaruh persepsi manfaat dan persepsi kemudahan baik secara parsial dan secara simultan terhadap keputusan konsumen untuk menggunakan ulang online shopping aplikasi Shopee. Metode penelitian yang dilakukan bersifat deskriptif kuatitatif yang dikombinasikan dengan penelitian survei. Adapun jumlah populasi pada penelitian ini adalah pelanggan Shopee yang sering menggunakan ulang online shopping sebanyak 56.000.000 pelanggan, sedangkan jumlah sampel dapat dihitung dengan menggunakan rumus slovin sebesar 100 pelanggan Shopee yang menggunakan ulang aplikasi online shopping Shopee dengan teknik pengambilan sampel accidental sampling. Hasil penelitian menjabarkan bahwa secara parsial dan simultan persepsi manfaat dan persepsi kemudahan berpengaruh positif dan signifikan terhadap keputusan konsumen untuk menggunakan ulang online shopping aplikasi Shopee. Dari hasil koefisien determinasi variabel keputusan konsumen untuk menggunakan ulang online shopping dari aplikasi Shopee dapat dijelaskan oleh variabel persepsi manfaat dan persepsi kemudahan sebesar 76,7%, sisanya sebesar 23,3% dijelaskan oleh variabel lainnya pada penulisan tugas akhir ini.

PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI JC VEGETARIAN & COFFEE MEDAN

2025-06-18T04:18:08+00:00

This research aims to determine the effect of product quality and service quality on purchasing decisions at JC Vegetarian & Coffee, Medan. The research employs a quantitative associative approach to measure the relationship between product quality, service quality, and purchasing decisions. A sample of 75 respondents was selected using incidental sampling. The normality test shows a value of 0.200, which is greater than the significance level of 0.05, indicating that the data are normally distributed. The coefficient of determination test reveals that product quality and service quality influence purchasing decisions by 51.265%. Based on the results of the multiple linear regression analysis, the regression equation obtained is Y = 18.488 + 0.218X1 + 0.415X2, meaning that for each unit increase in product quality, purchasing decisions increase by 0.218 times, and for each unit increase in service quality, purchasing decisions increase by 0.415 times. The F-test result shows a significance value of 0.000, which is smaller than 0.05, indicating that product quality and service quality simultaneously affect purchasing decision.

PENGARUH HARGA, KUALITAS PRODUK, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA CV. MIE BAGAN BIAWAK

2025-06-18T11:39:55+00:00

Metode penelitian yang digunakan adalah kuantitatif dan sampel penelitian menggunakan metode purposive sampling. Penelitian ini bertujuan untuk mengetahui pengaruh harga, kualitas produk dan kualitas pelayanan terhadap pembelian pelanggan pada Mie Bagan Biawak Penelitian ini menggunakan jumlah sampel sebanyak 100 responden dengan pelanggan yang sudah pernah mencoba dan makan di Mie Bagan Biawak lebih dari 2 (dua) kali. Hasil penelitian menunjukkan bahwa secara simultan terdapat pengaruh positif dan signifikan antara variabel harga, kualitas produk dan kualitas pelayanan terhadap kepuasan pelanggan, namun secara parsial hanya variabel kualitas produk yang tidak berpengaruh terhadap kepuasan pelanggan pada Mie Bagan Biawak.

PENGARUH PENDAPATAN DAN PENJUALAN TERHADAP JENJANG KARIR DI TOKO ANEKA SUMBER MEDAN

2025-06-20T16:49:14+00:00

This study aims to analyze the influence of income and sales on employee career advancement in the glassware sales division at Toko Aneka Sumber Medan. The population in this study consists of all employees in the glassware sales division, with a total sample of 30 respondents. The research employs a descriptive quantitative approach using multiple linear regression analysis. The results show that: 1) Income has a positive and significant effect on employee career advancement, 2) Sales performance has a positive and significant effect on employee career advancement, and 3) Income and sales performance simultaneously have a positive and significant effect on employee career advancement at Toko Aneka Sumber Medan.

PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI MADAM SOUVENIR

2025-06-21T16:47:36+00:00

This study aims to analyze the influence of service quality and product quality on purchasing decisions at Madam Souvenir, Medan. The population in this study were customers of Madam Souvenir. The research method used was a quantitative method and the research sample used purposive sampling. The sample used in this study was 30 people. The results of this study indicate that: 1) Service quality has a positive and significant effect on purchasing decisions at Madam Souvenir, 2) Product quality has a positive and significant effect on purchasing decisions at Madam Souvenir, 3) Service quality and product quality have a positive and significant effect simultaneously on purchasing decisions at Madam Souvenir.

Strategi Telemarketing yang Efektif: Analisis Pengaruhnya terhadap Minat Beli Mobil Hino di PT Indo Mobil Prima Niaga

2025-06-20T15:30:32+00:00

Telemarketing, as one of the marketing communication methods, plays a crucial role in product introduction and fostering customer relationships in the era of advancing communication technology. This study aims to analyze the effectiveness of telemarketing as a marketing strategy at PT Indo Mobil Prima Niaga and the role of telemarketing in supporting after-sales services at PT Hino Motors Sales Indonesia. The research employs a descriptive qualitative approach, collecting data through interviews and observations. The findings reveal that telemarketing functions not only as a tool for sales promotion but also as an interactive communication medium that enhances customer satisfaction and loyalty. This research contributes to a better understanding of the importance of telemarketing in developing effective and sustainable marketing strategies in the automotive sector.

PENGARUH HARGA, KUALITAS PRODUK DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR “BEAT” PADA MAHASISWA

2025-06-18T09:35:32+00:00

This study aims to determine the price, product quality, and trust in the decision to purchase a Beat motorcycle among students of the Faculty of Economics and Business, University of Riau. The population of this study was 135 students of the Faculty of Economics and Business. The sampling technique used a non-probability sampling technique. The data collection technique used a questionnaire that was analyzed using multiple linear regression. The results of the study indicate that price, product quality and trust have an influence on the decision to purchase a BeAT motorcycle. Price has a significant effect on the decision to purchase a BeAT motorcycle as evidenced by the t-count value of 3.470> t-table 1.978 or sig of 0.001 <0.05. Product quality has a significant effect on the decision to purchase a BeAT motorcycle as evidenced by the t-count value of 4.075> t-table 1.978 or sig of 0.000 <0.05. Trust has a significant effect on the decision to purchase a BeAT motorcycle as evidenced by the t-count value of 5.377> t-table 1.978 or sig of 0.000 <0.05

THE INFLUENCE OF PRODUCT QUALITY AND SERVICE QUALITY ON CUSTOMER SATISFACTION OF WINDARO PERMAI VILLAS MEDIATED BY CONSUMER PURCHASING DECISIONS

2025-06-23T13:01:42+00:00

The increasingly competitive property business requires developers to deliver high-quality products and services to improve customer satisfaction and purchasing decisions. Villa Windaro Permai, as a housing developer, needs to understand the factors influencing customer satisfaction, both directly and through purchasing decisions. This study aims to analyze the influence of product quality and service quality on customer satisfaction at Villa Windaro Permai, as well as to examine the mediating role of purchasing decisions in this relationship. This research uses a quantitative approach with a survey method. The data analysis technique applied is path analysis using SPSS software. The sample consists of 100 respondents who are customers of Villa Windaro Permai housing complex. The findings indicate that product quality and service quality have a positive and significant influence on customer satisfaction, both directly and indirectly through purchasing decisions as a mediating variable. Moreover, customer satisfaction has a dominant influence on purchasing decisions, positioning it as a strategic factor in encouraging property purchases.