Strategi Komunikasi Bisnis Yang Efektif Dalam Membangun Hubungan Dengan Klien

Lola Astrid  Gultom; Fretty Hizkia  Sinaga; Gracsela  Zalukhu; Ica  Maeisa; Johan Untung Sidebang; Suryani  Sihombing; Lampola Sitorus  P; Dio Aprinus Parluhutan  Hutasoit

doi:10.51622/jispol.v5i2.3101

Strategi Komunikasi Bisnis Yang Efektif Dalam Membangun Hubungan Dengan Klien

Authors

Lola Astrid Gultom Universitas HKBP Nommensen Medan
Fretty Hizkia Sinaga Universitas HKBP Nommensen Medan
Gracsela Zalukhu Universitas HKBP Nommensen Medan
Ica Maeisa Universitas HKBP Nommensen Medan
Johan Untung Sidebang Universitas HKBP Nommensen Medan
Suryani Sihombing Universitas HKBP Nommensen Medan
Lampola Sitorus P Universitas HKBP Nommensen Medan
Dio Aprinus Parluhutan Hutasoit Universitas HKBP Nommensen Medan

DOI:

https://doi.org/10.51622/jispol.v5i2.3101

Abstract

Effective business communication determines a company's success amid fierce competition and technological advances. This communication builds lasting relationships and client trust, enhancing image and loyalty. Address cultural challenges and interpersonal skills in the digital age through an open culture, communication training, and feedback. The keys to success: analyzing client behavior, maintaining consistent transparency, and balancing digital and personal communication to build emotional connections and competitive advantage.