Vol. 3 No. 1 (2025): Journal Business and Management (April 2025)

Articles

• PENGARUH REWARD DAN DIGITALISASI LAYANAN TERHADAP KINERJA KARYAWAN PADA PT POS INDONESIA (PERSERO) KANTOR CABANG PEMATANG SIANTAR

  Adi A. Pasaribu, Pasaman Silaban, Romindo Pasaribu, Juara Simanjuntak, Frederick S Silaban

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  Abstract Views: 51 times | PDF Downloaded: 22 times | Published: 2025-06-10

  DOI : https://doi.org/10.51622/jbm.v3i1.2799
  
• ANALISIS BRAND AWARENESS, BRAND POSITIONING, PERCEIVED QUALITY TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR LISTRIK MEREK GREEN TECH DI KOTA MEDAN

  martha Nainggolan, Enty S, Bilson Pandiangan

  444-453

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  Abstract Views: 58 times | PDF Downloaded: 11 times | Published: 2025-05-31

  DOI : https://doi.org/10.51622/jbm.v3i1.2782
  
• ANALISIS PENGARUH PERDAGANGAN INTERNASIONAL (EKSPOR DAN IMPOR) TERHADAP PERTUMBUHAN EKONOMI DI INDONESIA

  Hamdi, Hali Ivani, Syafina Khairani, Putri Judika, Franklin Asido Rossevelt

  424 - 433

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  Abstract Views: 39 times | PDF Downloaded: 14 times | Published: 2025-06-07

  DOI : https://doi.org/10.51622/jbm.v3i1.2762
  
• ANTESEDEN LOYALITAS MEREK DENGAN PENDEKATAN MEDIASI PADA PRODUK SKINTIFIC (STUDI PADA MAHASISWA/I UNIVERSITAS HKBP NOMMENSEN MEDAN)

  Rebekka Pakpahan, Romindo M Pasaribu, Nancy N. Sitompul, Krismanto E.T Naibaho

  479 - 493

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  Abstract Views: 27 times | PDF Downloaded: 12 times | Published: 2025-04-20

  DOI : https://doi.org/10.51622/jbm.v3i1.2753
  
• ANALISIS CONSUMER ANIMOSITY DAN CONSUMER ETHNOCENTRISM TERHADAP PURCHASE INTENTION PRODUK CINA PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS PRODI MANAJEMEN UNIVERSITAS HKBP NOMMENSEN MEDAN

  selly m rajagukguk Rajagukguk, Romindo M Pasaribu, Tri Melda M.L Sitorus, Yulvitriyani Sebayang

  518 - 527

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  Abstract Views: 71 times | PDF Downloaded: 11 times | Published: 2025-06-10

  DOI : https://doi.org/10.51622/jbm.v3i1.2800
  
• PENGARUH SOCIAL MEDIA MARKETING, PERSEPSI HARGA DAN KUALITAS PELAYANAN TERHADAP MINAT BELI PADA COFFEE FORE DI ISKANDAR MUDA MEDAN

  Sianipar Francesco

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  Abstract Views: 44 times | PDF Downloaded: 13 times | Published: 2025-06-10

  DOI : https://doi.org/10.51622/jbm.v3i1.2784
  
• DAMPAK CRYPTOCURRENCY TERHADAP PEREKONOMIAN DI DUNIA

  Fakri M Jonanda, Umar D. Rizal, Hamdi, Diego Al Naufal

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  Abstract Views: 48 times | PDF Downloaded: 43 times | Published: 2025-06-10

  DOI : https://doi.org/10.51622/jbm.v3i1.2781
  
• STRATEGI KOMUNIKASI KPU KOTA BINJAI DALAM MENINGKATKAN LITERASI DAN PARTISIPASI PEMILIH PEMULA

  Maghfira Pratiwi, Abdi Sugiarto

  454-463

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  Abstract Views: 45 times | PDF Downloaded: 8 times | Published: 2025-05-10

  DOI : https://doi.org/10.51622/jbm.v3i1.2761