The Implementation Of Digital Marketing Communication In Improving Products And Social C ommunity Of Dosroha Farmer Group
DOI:
https://doi.org/10.51622/pengabdian.v6i1.2596Keywords:
Communication, Marketing, Digital, Dosroha Farmer Group;, PagarjatiAbstract
PKM with the title Application of Digital Marketing Communication in Improving Products and Social Community of Poktan Dosroha, delivered to farmers with low educational background, based on the number of those who did not attend school up to junior high school. Empowerment gived to them so that farmers understand digital marketing communication to introduce farmer groups and their products. Training is given to farmers aged 45 years and under on social community and utilization of social media. Second, Marketing Communication Training and the use of digital technology and website management for farmers aged 17-45 years so that they are able to utilize digital technology in terms of marketing agricultural production and utilizing land as little as possible for maximum production. Training on editing images, posters, videos through Adobe, Canva, Capcut applications for social media, as well as how to create advertisements and video advertisements. Application of Technology is creating social media accounts on TikTok and FB; creating videos with Adobe, Canva, Illustrator and Capcut applications; creating photos and advertisements for agricultural production so that they can be marketed. Some farmers have started making them on their personal TikTok, while farmer group videos are made on the TikTok of Poktan Dosroha. The service was welcomed by the village head and the head of the Dosroha farmer group and was also published on the Dosroha farmer group website which has been published.
Kata Kunci: Communication; Marketing; Dosroha Farmer Group; Pagarjati
Downloads
References
Awali, H., & Rohmah, F. (2020). URGENSI PEMANFAATAN E-MARKETING PADA KEBERLANGSUNGAN UMKM DI KOTA PEKALONGAN DI TENGAH DAMPAK COVID-19. B a l a n c a : Jurnal Ekonomi dan Bisnis Islam, 2, 1–14. https://ejurnal.iainpare.ac.id/index.php/balanca/article/view/1342
Dosroha, K. T. (2014). Dokumen Keanggotaan Kel.Tani Dosroha (Vol. 1). Desa Pagar Jati.
Hendra Herianto, G. (2020). FAKTOR-FAKTOR YANG MEMPENGARUHI PENDAPATAN PETANI PADI SAWAH [UNIVERSITAS MEDAN AREA MEDAN]. https://repositori.uma.ac.id/jspui/bitstream/123456789/12049/2/128220016%20-%20Hendra%20Herianto%20Gultom%20-%20Fulltext.pdf
Hermawan, I. (2012). Analisis Eksistensi Sektor Pertanian terhadap Pengurangan Kemiskinan di Pedesaan dan Perkotaan. MIMBAR, 28(2), 135–144. https://ejournal.unisba.ac.id/index.php/mimbar/article/view/348
Joko Widodo, P. R. I. (2022). PERATURAN PRESIDEN REPUBLIK INDONESIA NOMOR 111 TAHUN 2022. https://sdgs.bappenas.go.id/product/perpres-no-111-2022/
Lepiyanto, A., Indrawan, I. P. O., Sulistiani, W. S., & Rohman, F. (2022). Pemberdayaan Kelompok Wanita Tani Dalam Pemanfaatan Lahan Pekarangan Sebagai Rintisan Kawasan Rumah Pangan Lestari. Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat, 7(2), 129–137. https://doi.org/10.36312/linov.v7i2.688
Mardiyanto, T. C., & Prastuti, T. R. (2016). Efektivitas Pelatihan Teknologi Budidaya Bawang Putih Varietas Lokal Ramah Lingkungan dengan Metode Ceramah di Kabupaten Karanganyar. AGRARIS: Journal of Agribusiness and Rural Development Research, 2(1), 61–68. https://doi.org/10.18196/agr.2126
Pasandaran, E., Syakir, M., & Yufdy, M. P. (2018). Sinergi Inovasi Kebijakan dan Teknologi Menuju Kesejahteraan Petani.
Rastiyanto Amrullah, E., Pullaila, A., Ishida, A., & Yamashita, H. (2017). Effects of Sustainable Home-Yard Food Garden (KRPL) Program: A Case of Banten in Indonesia. Asian Social Science, 13(7), 1. https://doi.org/10.5539/ass.v13n7p1
Rifqi Fauzi, A., Nur Ichniarsyah, A., & Agustin, H. (2016). PERTANIAN PERKOTAAN : URGENSI, PERANAN, DAN PRAKTIK TERBAIK. Jurnal Agroteknologi, 10(1), 49–62. https://doi.org/https://doi.org/10.19184/j-agt.v10i01.4339
Simbolon, B. R., Simamora, P. R. T., Sitorus, H. V. S. N., Ginting, E. A., Perwirawati, E., Aruan, R. V., Laia, V., & Munthe, E. E. A. (2024). Pelatihan Komunikasi Digital untuk Meningkatkan Keterampilan Literasi Digital Generasi Z. RESWARA: Jurnal Pengabdian Kepada Masyarakat, 5(2), 712–721. https://doi.org/10.46576/rjpkm.v5i2.4376
Teguh, M., Phieter, G. A., Marceline, S., & Ciputra Surabaya, U. (2022). Optimasi Digital Marketing Communication Bagi UMKM Relajarse_id. Jurnal Pengabdian dan Pemberdayaan Masyarakat, 2(2), 127–138. https://e-journals.dinamika.ac.id/society/article/view/206
Tim Redaksi. (2024, February 28). Panen Padi di Tanjung Morawa, Bupati: Deli Serdang Lumbung Pangan Sumatera Utara. https://globaldetik.com/2024/02/28/panen-padi-di-tanjung-morawa-bupati-deli-serdang-lumbung-pangan-sumatera-utara/
Victoria, A. O. (2023). Sensus Pertanian 2023 Demi Masa Depan Pertanian Indonesia. In Antaranews.Com (p. 1). https://www.antaranews.com/berita/3573477/sensus-pertanian-2023-demi-masa-depan-pertanian-indonesia
Widiastuti, E. J., & Indriastuti, Y. (2022). Strategi Komunikasi Pemasaran Digital @right.store Melalui Pemanfaatan Instagram Sebagai Media Komunikasi Pemasaran. Representamen, 8(1), 73–83. https://jurnal.untag-sby.ac.id/index.php/representamen/article/view/6331
Published
How to Cite
Issue
Section
Copyright (c) 2024 Besti Rohana Simbolon; Prietsawenny Riris T. Simamora, Doli Tua Mulia Raja Panjaitan, Yogi Alfines Telaumbanua, Sopannius Waruwu
This work is licensed under a Creative Commons Attribution 4.0 International License.
