Peran Media Sosial dalam Mempromosikan Produk UMKM

Authors

  • Yupiter Mendrofa Universitas Nias
  • Ambrosius F.J Ndruru Universitas Nias
  • Anima Halawa Universitas Nias
  • Bilfret Indra Natal Lase Universitas Nias
  • Indah Sari Margareth Zebua Universitas Nias
  • Junita Telaumbanua Universitas Nias
  • Putra Setiawan Telaumbanua Universitas Nias
  • Sri Naomi Zendrato Universitas Nias
  • Syukur Haryaman Telaumbanua Universitas Nias

DOI:

https://doi.org/10.51622/pengabdian.v6i2.2869

Keywords:

Kata Kunci: Media sosial, Promosi, UMKM, Pemasaran digital, E-commerce

Abstract

Abstract

Micro, Small, and Medium Enterprises (UMKM) play a vital role in the national economy, but often face challenges in terms of marketing and market reach. Social media offers significant potential as an effective and affordable promotional platform for MSMEs. This community service aims to analyze and demonstrate the strategic role of social media in increasing the visibility and sales of UMKM products. The methods employed include direct training and mentoring for UMKM actors on social media digital marketing strategies, pre- and post-intervention surveys, and sales impact analysis. Findings indicate that consistent and targeted utilization of social media, such as using engaging visuals and active consumer interaction, significantly increases brand awareness and sales volume of UMKM products.

 

Downloads

Download data is not yet available.

References

Abidan Rosyidi, R., Dwi Dito, M., Hakiki, A., Lucky Wibowo, M., Husaini, F., Arie Fianto, B., Semeru No, J., Kencong, K., Jember, K., & Timur, J. (2025). Peran Media Sosial dalam Strategi Pemasaran Produk UMKM. SANTRI : Jurnal Ekonomi dan Keuangan Islam, 3(3), 113–128. https://journal.areai.or.id/index.php/SANTRI/article/view/1461

Clarissa, B., Putri, A., & Purwanto, S. (2024). Peran Media Sosial Untuk Meningkatkan Penjualan Produk UMKM Arjuna’s Cake. Jurnal Ilmiah Wahana Pendidikan, 10(18), 301–310. https://doi.org/10.5281/zenodo.13881759

Dwi Poetra, R. (2020). Pendapatan Umkm. Gastronomía ecuatoriana y turismo local., 1(69), 5–24.

Nurfajri, Abdul Hamid, & Rifyal Dahlawy Chalil. (2021). Peran Media Sosial dalam Pengembangan Usaha Mikro, Kecil dan Menengah (Studi Kasus Kecamatan Idi Rayeuk Kabupaten Aceh Timur). JIM: Jurnal Ilmiah Mahasiswa, 3(2), 111–123. https://doi.org/10.32505/jim.v3i2.3479

Risqiani, R., Yaputra, H., Yudhaputri, E. A., & Rahmawati, U. N. (2023). Jurnal Pengabdian Kepada Masyarakat Peran Media Sosial dalam Pemasaran Produk UMKM. 6, 118–125.

Silvia Ayu Larasati, Anandyatiwi Istiqomah, Anggrea Sekar Ramadani, Azulfatun Khoiriyah, & Denny Oktavina Radianto. (2024). Peran Media Sosial Dalam Pengembangan Usaha Mikro, Kecil dan Menengah (UMKM). CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis, 4(2), 321–332. https://doi.org/10.55606/cemerlang.v4i2.2867

Zagoto, Y., Yuliyati, M. T., Pambudi, R., Cikdan, M., & Mukadi, M. (2022). Peran Pemasaran Melalui Media Sosial dalam Meningkatkan Pendapatan UMKM di Masa Pandemi. Jurnal Peradaban Masyarakat, 2(1), 37–40. https://doi.org/10.55182/jpm.v2i1.117

Published

2025-08-07

How to Cite

Yupiter Mendrofa, Ambrosius F.J Ndruru, Anima Halawa, Bilfret Indra Natal Lase, Indah Sari Margareth Zebua, Junita Telaumbanua, Putra Setiawan Telaumbanua, Sri Naomi Zendrato, & Syukur Haryaman Telaumbanua. (2025). Peran Media Sosial dalam Mempromosikan Produk UMKM. Jurnal Visi Pengabdian Kepada Masyarakat, 6(2), 146-159. https://doi.org/10.51622/pengabdian.v6i2.2869

Issue

Vol. 6 No. 2 (2025): Jurnal Visi Pengabdian Kepada Masyarakat : Edisi Agustus 2025

Section

Articles

Copyright (c) 2025 Yupiter Mendrofa, Ambrosius F.J Ndruru, Anima Halawa, Bilfret Indra Natal Lase, Indah Sari Margareth Zebua, Junita Telaumbanua, Putra Setiawan Telaumbanua, Sri Naomi Zendrato, Syukur Haryaman Telaumbanua

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Most read articles by the same author(s)