Peranan Penting Digital Marketing dalam Promosi Produk UMKM Di Kalangan Mahasiswa Fakultas Ekonomi

Authors

  • Yupiter Mendrofa Universitas Nias
  • Crisman Tri Boy Ndraha Universitas Nias
  • David Warisman Waruwu Universitas Nias
  • Deli Asni Laoli Universitas Nias
  • Ferdinand Pangestu Dohona Universitas Nias
  • Firmus Albert Foera Era Daeli Universitas Nias
  • Jefri Hardin Laoli Universitas Nias
  • Melkisan Mahatma Ranggi Zebua Universitas Nias
  • Wahyu Asrianja Zebua Universitas Nias

DOI:

https://doi.org/10.51622/pengabdian.v6i2.2868

Keywords:

Kata Kunci: digital marketing, promosi.

Abstract

The development of digital technology offers great opportunities for MSMEs to increase competitiveness, especially in product promotion. This community service aims to identify the strategic role of digital marketing in student and MSME business promotion and to describe the contribution of Faculty of Economics students as agents of change. The method used is literature review and descriptive qualitative approach. The results show that digital marketing provides a wide market reach, cost efficiency, and consumer interaction capabilities. Faculty of Economics students have great potential in assisting MSMEs’ digitalization through training and mentoring. This study concludes that collaboration between academia and MSMEs is essential in advancing the digital economy.

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References

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Published

2025-08-08

How to Cite

Yupiter Mendrofa, Crisman Tri Boy Ndraha, David Warisman Waruwu, Deli Asni Laoli, Ferdinand Pangestu Dohona, Firmus Albert Foera Era Daeli, Jefri Hardin Laoli, Melkisan Mahatma Ranggi Zebua, & Wahyu Asrianja Zebua. (2025). Peranan Penting Digital Marketing dalam Promosi Produk UMKM Di Kalangan Mahasiswa Fakultas Ekonomi. Jurnal Visi Pengabdian Kepada Masyarakat, 6(2), 160-168. https://doi.org/10.51622/pengabdian.v6i2.2868

Issue

Vol. 6 No. 2 (2025): Jurnal Visi Pengabdian Kepada Masyarakat : Edisi Agustus 2025

Section

Articles

Copyright (c) 2025 Yupiter Mendrofa, Crisman Tri Boy Ndraha, David Warisman Waruwu, Deli Asni Laoli, Ferdinand Pangestu Dohona, Firmus Albert Foera Era Daeli, Jefri Hardin Laoli, Melkisan Mahatma Ranggi Zebua, Wahyu Asrianja Zebua

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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