PENGARUH PEMAHAMAN E-COMMERCE TERHADAP MINAT BERWIRAUSAHA MAHASISWA PROGRAM STUDI PENDIDIKAN EKONOMI UNIVERSITAS HKBP NOMMENSEN MEDAN TAHUN 2023

Abstract

The problem in this research is the low understanding of e-commerce among students in the 2019 and 2020 economic education study programs. This study aims to determine the influence of e-commerce understanding on entrepreneurial interest among students in the Economic Education Study Program at HKBP Nommensen University Medan in 2023. The research was conducted at the Faculty of Education and Educational Sciences at HKBP Nommensen University Medan. This type of research is quantitative descriptive, and the population in this study consists of students in the Economic Education Study Program from the 2019 and 2020 cohorts, with a sample size of 56 students selected using the total sampling method. Data collection techniques used were observation, documentation, and questionnaires. Prerequisite tests used were tests for data normality and data homogeneity. The research analysis technique used was a simple linear regression analysis, the significance test of the regression (F-test), significance test of regression coefficients (t-test), and determination coefficient (R-squared) test. The results of the study show that there is a positive and significant influence of e-commerce understanding on entrepreneurial interest with a significance level of 0.007 < 0.05 and t-value > t-table or 2.787 > 1.674, which means that Ha (alternative hypothesis) is accepted and Ho (null hypothesis) is rejected. The coefficient of determination (R-squared) test results of 0.126 x 100% = 12.6% indicate that the e-commerce understanding has an influence of 12.6% on entrepreneurial interest, while the remaining 87.4% is influenced by other variables not examined in this study.