Vol. 1 No. 2 (2025): Maret

Articles

• Analisis Motivasi Dan Tantangan Para Pelaku Bisnis Sosial Dalam Menciptakan Dampak Sosial Dan Keuntungan Finansial

  Grace Angelina Julieta Siagian

  218-233

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  Abstract Views: 7 times | PDF Downloaded: 7 times | Published: 2025-03-31

  DOI : https://doi.org/10.51622/jabm.v1i2.2896
  
• Model Bisnis Berbasis Ekonomi Berbagi (Sharing Economy) Dalam Industri Transportasi Online

  Nifarius Gulo

  234-242

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  Abstract Views: 7 times | PDF Downloaded: 4 times | Published: 2025-03-31

  DOI : https://doi.org/10.51622/jabm.v1i2.2897
  
• Persepsi Dan Preferensi Generasi Z Terhadap Konten Pemasaran TikTok: Analisis Tematik Konten Kreator Lokal

  Rut Onike Lubis

  243-254

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  Abstract Views: 12 times | PDF Downloaded: 13 times | Published: 2025-03-31

  DOI : https://doi.org/10.51622/jabm.v1i2.2898
  
• Strategi Pemasaran Affiliate Marketing Dalam Meningkatkan Penjualan Online

  Theresia Mastiur Ningsih Siagian

  255-267

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  Abstract Views: 6 times | PDF Downloaded: 6 times | Published: 2025-03-31

  DOI : https://doi.org/10.51622/jabm.v1i2.2899
  
• Analisis Strategi Pemasaran Digital UMKM di Era Pandemi COVID-19: Studi Kasus di Kota Medan

  Tri Sastraman Farasi

  268-282

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  Abstract Views: 4 times | PDF Downloaded: 6 times | Published: 2025-03-31

  DOI : https://doi.org/10.51622/jabm.v1i2.2900
  
• Strategi Pemasaran Green Marketing dalam Menarik Konsumen yang Peduli Lingkungan

  Feby V Hutagalung

  283-297

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  Abstract Views: 12 times | PDF Downloaded: 13 times | Published: 2025-03-31

  DOI : https://doi.org/10.51622/jabm.v1i2.2901
  
• Strategi Pemasaran Personalized Recommendation Dalam Meningkatkan Retensi Pelanggan

  Pangeran Goklas Jeremia Siagian

  298-311

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  Abstract Views: 2 times | PDF Downloaded: 2 times | Published: 2025-03-31

  DOI : https://doi.org/10.51622/jabm.v1i2.2902
  
• Strategi Adaptasi Usaha Homestay dalam Menghadapi Gejolak Pariwisata Pasca-Pandemi: Studi Kasus di Kawasan Danau Toba, Sumatera Utara

  Regina Samosir

  312-322

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  Abstract Views: 11 times | PDF Downloaded: 2 times | Published: 2025-03-31

  DOI : https://doi.org/10.51622/jabm.v1i2.2903
  
• Resiliensi Usaha Suvenir Lokal dalam Menghadapi Persaingan Global: Perspektif Pengrajin di Berastagi, Karo

  Nova Anastasia Turnip

  323-332

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  Abstract Views: 3 times | PDF Downloaded: 0 times | Published: 2025-03-31

  DOI : https://doi.org/10.51622/jabm.v1i2.2904
  
• Dampak Influencer Marketing terhadap Perilaku Konsumen Generasi Milenial dan Gen Z

  Suci Sang Primadona Gulo

  333-352

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  Abstract Views: 11 times | PDF Downloaded: 9 times | Published: 2025-03-31

  DOI : https://doi.org/10.51622/jabm.v1i2.2905